Since its inception in 2007, SE Products has already had the privilege to work with and represent National Rugby League, Cricket Australia, Australian Football League, Football Federation Australia, Australian Rugby Union, New Zealand Rugby Union, Cadel Evans, Casey Stoner, Black Caviar, Victoria Racing Club, National War Museum, Australia Post, Holden, Ford, V8 Supercars, le Tour de France, Queensland Rugby League, New South Wales Rugby League, Netball Australia, Federation International de Football Association, English Cricket Board, International Cricket Council, Australian Olympic Committee, Australian Professional Golfers Association and Returned and Services League and their respective clubs and athletes.

The staff and suppliers to SE Products have had the honour to deliver to market hundreds of programs that are highlighted by NRL’s Centenary program, Bart Cummings’ twelfth Melbourne Cup, Cadel Evans’ awe inspiring victory in le Tour de France, the All Blacks much anticipated Rugby World Cup 2011 Champions program to name but a few.
SE Products has core competencies in the areas of product development, manufacturing, market distribution, retail strategy and creative. Combining these capabilities with its global network, relentless focus and a commitment to create and share success has seen it develop and renew many dynamic, successful and profitable relationships with its key partners. Most importantly, it is proud of its reputation and proven track record in delivering results time after time for its rights holders, retail partners, suppliers and staff alike.



Our Mission is to engage in the sports and entertainment industry with a passion and integrity that allows us to create and grow dynamic, successful and profitable relationships not just for ourselves, but for the partners we are privileged to represent, our suppliers and our customers and their customers.

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