Merchantwise Licensing is a leading brand licensing and merchandising agency in Australia and New Zealand.

Since 1999, we have supported many of the world’s best loved brands from the world of entertainment, sports, tourism and leisure, developing compelling brand extensions and retail programs for consumers from infants to adults.

Every great brand has its own unique personality. We get to know them, understand their quirks, protect them, sing their praises and help them make new friends.

All our brands are strategically managed to drive consumer affinity, maximize revenue and enhance brand equity.

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