For 4,000 years, the plant pot has been little more than a bucket with holes. Until our visionary team,led by inventor R J Middleton, saw what they could be — and thus unfolded a quest for a better pot, a pot that would allow drainage, yet still ingeniously retain moisture.

Craterpot features a pot within a pot, a simple improvement that makes a world of difference.

It recognises that the taproot of a plant requires different nutrients and conditions than the lateral roots.

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